LETTER FROM THE FOUNDER
Letter from the Founder
We Were Cool Before Cool Was a Thing
I’m Pankaj Gulati — founder of PUNK.
And this brand didn’t start in a design studio.
It started with instinct.
Back in 2002, when India didn’t even understand the word streetwear, I knew one thing — people didn’t just want clothes. They wanted identity.
Before this, I was running a multi-brand store in Defence Colony by the name of Standard Store.
We were selling some of the biggest brands at the time. I saw trends evolve, brands grow, but something was missing. Nothing spoke to the raw, rebellious energy of youth.
So I created PUNK.
- No roadmap.
- No investors.
- Just belief.
We were not following fashion.
We were building attitude.
Over the years, we’ve seen everything — retail highs, market crashes, COVID, shutdowns. At one point, everything stopped.
But PUNK didn’t.
We moved online.
We rebuilt from scratch.
Smaller team. Bigger vision.
Today, PUNK is not just a brand.
It’s a mindset.
If you wear PUNK, you’re not trying to fit in.
You’re making a statement.
And this is just the beginning.
Welcome to the movement.
— Pankaj Gulati Founder, PUNK